Est. 2026 London
The Nothing
shopping
bag

Cotton tote · €25

I decide.

A bag for the ones who walked in and chose to walk out with nothing.

Countdown timers. "Only 3 left." Black Friday. Boxing Day. Emails screaming LAST CHANCE. All of it designed to make not buying feel like losing.

We disagree.

We decide what we need. We decide when we buy. We decide where we spend. And sometimes, we decide: nothing.

Not anti-shopping. Just our terms, our timing, our reasons.

THE NOTHING SHOPPING BAG is proof of that choice.

No spam. Obviously.

You're in. You just joined a waiting list
and bought absolutely nothing.

Feels good, doesn't it?

Everyone came home with something.
I came home with nothing.